275 is the area Code for Mangere, South Auckland.

Fifth St goes back into Rudis past growing up in Mangere with a group of his friends. A way to stay connected no matter where in the world their lives pull them. Supporting each other through the good and bad. 

South Auckland has a certain reputation for being some rough streets to grow up on, but for a few these streets are also where they feel safe amoungst their community. 


This design was brought forward as a response to the current racism being thrown around towards Pacifika Families in Auckland surrounding the Covid-19 Pandemic. 

Through it all we will always proudly represent these streets and the people who live there. 


This collection was designed to celebrate our beautiful Cultures inherited from our ancestors and serve as a reminder that in these times we need to stand together and not let descrimination divide us.

The black on black represents a place of peace and clarity.

In Polynesian culture te Po is commonly known as a place of complete darkness, a time before the land and the sky separated.



 -300gsm 60% cotton, 40% polyester (NB: New stock is 80/20)

- Anti-pill, Pre-shrunk- Soft brushed inside

- Lined hood with drawstring

- Bar-tacked pouch pocket

- Reinforcing tape in shoulder seams

- Twin needle top stitching detail

- Modern fit

27Fifth St Crew Neck